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Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013
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Citation

Poynter, R. (2013a, June 15). Creating a new playbook. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/creating-a-new-playbook