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Research papers

New challenges to market researchers

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers


Research papers

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Leif Schaumann
September 1, 1981
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Citation

Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business


Research papers

Challenges of market research by the limits to growth (German)

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974
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Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth (German). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth-german-


Research papers

Challenges of market research by the limits to growth

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974
×

Citation

Jetter, U. (1974a, September 01). Challenges of market research by the limits to growth. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/challenges-of-market-research-by-the-limits-to-growth