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Research papers

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978

Research papers

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979

Research papers

Changing individual needs and the world of fashion

Fiorucci has always tried to interprete the evolution and the sudden chances in the tastes of the younger generation, therefore the first part of this paper will deal with how this problem has been handled in the past. Subsequently, by means of...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Elio Fiorucci
June 18, 1980


Social cooling

As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tijmen Schep
November 11, 2018


Research papers

Challenges of market research by the limits to growth (German)

Over a period of 25 years we have experienced a steady growth of consumption and waste in our industrial societies. Now, a reversal of this trend is going on. Deficits and deficiencies of the industrial societies are growing. Crucial points in the...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ulrich Jetter
September 1, 1974

Research reports


In September 1997 ESOMAR celebrates both its 50th Congress and the start of its 50th anniversary year. This would seem the appropriate time to review the changes that have taken place in the world of marketing research, and the way in which ESOMAR...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
September 1, 1998


How is trying to better cater to LGBTQAI+ travelers

The 3 takeaways of the presentation are:- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? - Gain practical solutions: how can (and you) better...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Jennifer Summers
June 18, 2020

Research papers

The emergent paradigm

In this paper those stories are called paradigms or world views, but I am saying the same thing: a fundamental shift in basic beliefs and assumptions about the nature of things and the human condition is going on. Because those beliefs and...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Peter Schwartz
June 18, 1980