You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Research.
ANA has found 225 results for you, in 156 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Night nurse advertising research

The research was required to check the new Night Nurse commercial -"Fred's Cold" - against the same Medinite commercial used inthe earlier test with "Reassurance'', and, where possible,to make comparisons between the effectiveness of "Fred's Cold"and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
×

Citation

, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research


Research reports

Qualitative research on 'Cool' advertising

An experimental film has been made to advertise Coolantiperspirant. This film was researched in a hall testand found to have a high visual impact but low 'productcommunication' characteristics. On the basis of theseresults, the film was modified by...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
×

Citation

, C. (1975a, October 01). Qualitative research on 'Cool' advertising. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cool-advertising


Research reports

Project Hancock

Five advertising concepts have been developed for ProjectHancock, with varying emphases upon natural ingredients,goodness, tradition, convenience. The general objectives of this research, therefore, were toevaluate the advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
×

Citation

, C. (1975a, October 01). Project Hancock . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/project-hancock-


Research reports

Dettol advertising

Following on qualitative research into possible advertisingapproaches for Dettol, the decision was taken to develop the theme of worldwide usagewhile still maintaining links with England.Three advertising treatments were developed, all showingBritish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1975
×

Citation

, C. (1975a, September 08). Dettol advertising. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/dettol-advertising


Research reports

Qualitative research on Servis advertising concept

Cogant Elliot has developed a new advertising campaign for Servis washing machines in the form of four televisions commercials, consumer and trade press advertisements and posters.The specific objectives of the research, therefore, were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
×

Citation

, C. (1975a, August 01). Qualitative research on Servis advertising concept. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-servis-advertising-concept


Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
×

Citation

, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/summary-report-on-television-advertising-for-grovewood-kitchen-units-tramps-commercials


Research reports

Nevis advertising test

Following on earlier research with animatics, a finished Macleans toothpaste has been produced. This advertisement introduces Macleans Physical Fitness Programme for teeth. The aim of the present research was to obtain consumer reaction to this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1975
×

Citation

, C. (1975a, July 08). Nevis advertising test. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/nevis-advertising-test-10556


Research reports

Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap

The general purpose of thisresearch was to provide aid to creative and marketingjudgment in the development of a future advertising campaign.The specific objectives were: 1. To determine the absolute motivationalvalue of each expression as a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 7, 1975
×

Citation

, C. (1975a, July 07). Qualitative assessment of alternative main-benefit expressions for Three Wishes beauty soap. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/qualitative-assessment-of-alternative-main-benefit-expressions-for-three-wishes-beauty-soap


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
×

Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial