Resources Library by ANA

Evaluating new fragrances in a new way

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successful new fragrances appears as an essential...

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Stan Knoops, Anne Michaut

Company: International Flavors & Fragrances (IFF)

March 16, 2003

Research World (March 2003)

The Latin American market is more diverse than many companies, especially some multinationals, would like to believe. At the same time, it is bigger and more encompassing than most people realise: it stretches from the Canadian border to Cape Horn.

Catalogue: Research World 2003

Author: ESOMAR B.V.

March 1, 2003

Medical communications, consumers, and the Internet

This paper shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements....

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

February 23, 2003

Research World (December 2002)

According to ESOMAR’s latest study, market research turnover in the Nordic region amounts to US$ 445million. With consolidation and a slowdown affecting the other markets worldwide, what is happening in the Nordic region?

Catalogue: Research World 2002

Author: ESOMAR B.V.

December 15, 2002

How do you call collages in Asia?

The author of this paper has applied the five movements of Tao to arrive at a 'different' knowledge of the world of collages, by constructing an interpretative grid and observing how collages could turn into a real process of reasoning, and not...

Catalogue: Asia Pacific 2002

Author: Luigi Toiati

Company: Focus S.r.L.

December 1, 2002

The prospects for local brands in China

The common assumption of globalization, that the brands of current global players will dominate many packaged goods markets, may be open to challenge in China. Local brands may turn out to be far more important than was assumed. Although the initial...

Catalogue: Asia Pacific 2002

Author: Alistair Watts

Company: Nielsen

December 1, 2002

Even cowboys get the blues

This paper sets out to argue that the influence American culture exerts on (young adult) European consumers is showing signs of decline, as a result of a decline in the relevance of the values of the 'America Brand', as currently expressed. It...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: David Burrows, Sarah Castell

Company: Flamingo

November 10, 2002

What's right for focus groups now?

This presentation is a joint collaboration of two US qualitative researchers who do not necessarily agree on what?s right for focus groups now. Do you agree with one or the other, or fall some place in between?

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Judith Langer, Naomi Henderson

November 10, 2002

Gender differences and their importance to qualitative research

The paper seeks to review and assess whether there are differences between male and female respondents and their communications modalities which would suggest that the ways in which we recruit and interview qualitative samples should be modified, or...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Neil McPhee

November 10, 2002