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Research reports

Liquid Oxo

Brooke Bond Oxo are interested in developing a product based on Oxo imagery/loyalty which wouldbe competitive to Bovril and Marmite and wouldcapitalize on the possible advantages of "tube" packaging.It is considered that this could be positioned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 14, 1973
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Citation

, C. (1973a, December 14). Liquid Oxo. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/liquid-oxo


Research reports

Pilot qualitative research on Project FF

This report sets out the findings from Pilot Qualitativeresearch of Project FF. Six provisional concepts wereexamined. The objectives of the Pilot were: 1. To screen reactions to the concepts,indicating whether their form wasappropriate, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975
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Citation

, C. (1975a, March 08). Pilot qualitative research on Project FF. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/pilot-qualitative-research-on-project-ff


Research reports

Report on qualitative research into the target health and wealth policy

The Target Life Assurance Company have developed a totally new type of life insurance policy. Target Life wanted to be able to identify which of these twopossibilities found the greater favor with consumers and theirreasons for this. At the same...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1975
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Citation

, C. (1975a, October 03). Report on qualitative research into the target health and wealth policy. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-the-target-health-and-wealth-policy


Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into new product developments for potato enhancers. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-developments-for-potato-enhancers


Research reports

Exploratory research on VIM scouring powder

The objective of this research was to make an exploratory examination of consumers' attitudes to Vim and Ajax, with particular reference to the new 'coloured' versions of each. Data on 'loyal' and 'switching' behaviour and reactions to current Vim...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Exploratory research on VIM scouring powder. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/exploratory-research-on-vim-scouring-powder


Research reports

Breeze exploratory research in Jamaica

Research has been conducted on behalf of RBL into the attitudes of Jamaican housewives towards laundry products. Transcripts of the data collected have been made available to RBL. This research report sets out an analysis of the material and is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Breeze exploratory research in Jamaica. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/breeze-exploratory-research-in-jamaica


Research reports

Report on exploratory research on Steralcon packaging

H. J. Heinz Co. Ltd. plans to launch a Steralcon rangeof gourmet products in a regional test market later inthe year. Doyle, Dane, Bernback Ltd. and Design Plushave submitted two alternative designs for the outerretail pack for these products.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Report on exploratory research on Steralcon packaging. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/report-on-exploratory-research-on-steralcon-packaging


Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975
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Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/project-loire-


Research reports

Qualitative research into spray disinfectant concepts

Spray disinfectants are as yet unknown in the UK market, although they are used very widely in the US and a spray disinfectant has been on theGermany market for two to three years. A program of research has been planned in the UK and Belgium to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into spray disinfectant concepts. ANA - ESOMAR. Retrieved February 05, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-spray-disinfectant-concepts