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Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Project Carnation . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-carnation-


Research reports

Quantitative and attitudinal research advertisement testing for Texaco Ltd.

Texaco Oil Company Ltd. plans to introduce a new marketing campaign designed to encourage consumption of Texaco petrol. An important element in the proposed campaign would be the incorporation of the slogan:' Texaco, Power for the people'. This...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Quantitative and attitudinal research advertisement testing for Texaco Ltd. . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-and-attitudinal-research-advertisement-testing-for-texaco-ltd-


Research reports

Qualitative research on experimental baked beans for H.P. Limited

H.P. Limited is considering alternatives to the existing 'baked beans in tomato sauce'. These alternatives consist of the basic baked beans prepared in various savoury sauces which, with one exception, are fundamentally different from thetomato-based...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on experimental baked beans for H.P. Limited. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-experimental-baked-beans-for-h-p-limited


Research reports

Report on qualitative research into small unit pickle containers

H.P. Sauce has developed a 4oz. container for pickles. The container is a shallow square dish and the top is sealed either with aluminum foil or translucentplastic. It will be possible to print on the sides of the container and/or the top. The main...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Report on qualitative research into small unit pickle containers . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-small-unit-pickle-containers-


Research reports

Qualitative research on hairdressing/deodorants

The principal aim of this research was to assess consumer reaction to a new shape of aerosol within the context of a men's hairdressing spray and a men's deodorant. The new shape of aerosol has been created by means of anoversleeve. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on hairdressing/deodorants . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hairdressing-deodorants-


Research reports

Qualitative research on Sovereign advertising

This research was undertaken in order to assess reactions to samples of a proposed new campaign, along with other sample advertisements for Sovereign. An attempt was made to examine how the proposed campaign measured up to preset research objectives....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on Sovereign advertising . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign-advertising-


Research reports

Results of qualitative research on the Quosh foil cap

The Marketing Department of Beechams Products Divisions has proposed a change in the existing Quash foil cap, which would eliminate certain production problems. It is being suggested that the existing smooth gold foil cap which covers the screw cap...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Results of qualitative research on the Quosh foil cap. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/results-of-qualitative-research-on-the-quosh-foil-cap


Research reports

Project Taurus pack research

The research investigated consumer attitudes and thinking about tablet packs. The aim was to assess reactions to five suggested pack designs in order toestablish the important features and characteristics that could be communicated by the tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Project Taurus pack research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-taurus-pack-research


Research reports

Project George Commercial

Beechams Products Ltd. has developed a new moist tissue product. The product is to be test-marketed on Border Television beginning in May 1971. McCann-Erickson has produced a commercial for the product. The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
×

Citation

, C. (1971a, June 01). Project George Commercial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/project-george-commercial