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Research reports

Lavatory hygene

The research was required to explore attitudes towards"disinfecting'' in general and "disinfecting" the lavatoryin particular with particular reference to the smellsappropriate to disinfectants in different situations but,again, with particular...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 23, 1973
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Citation

, C. (1973a, September 23). Lavatory hygene. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/lavatory-hygene


Research reports

Qualitative research on new lower easy-rinse Suds Daz

This research was undertaken to obtain some qualitativeindications on reactions to a new low suds version ofDaz which had appeared in Guildford, Cleveleys, Preston,Gloucester, Cheltenham, and Midhurst. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 13, 1973
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Citation

, C. (1973a, September 13). Qualitative research on new lower easy-rinse Suds Daz. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-lower-easy-rinse-suds-daz


Research reports

Qualitative research into the Beecham powders range

As part of a review of the Beecham Powder range, thisresearch was aimed at providing an understanding ofconsumer attitudes towards cold treatments. Inparticular, ideas about the Beecham Powders rangeand lemon cold treatments were examined among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1973
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Citation

, C. (1973a, July 08). Qualitative research into the Beecham powders range . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-beecham-powders-range-


Research reports

Multi-disciplinary in-depth research on Ribena

This research was undertaken in order to assessconsumer properties of Ribena which could be exploitedby marketing. The 'properties' was taken to mean: 1. Motivations - overt and latent - forconsuming Ribena;2. Conscious and unconscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Multi-disciplinary in-depth research on Ribena. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/multi-disciplinary-in-depth-research-on-ribena


Research reports

Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.

Rowntree Mackintosh has produced half-pound bags ofSmarties provisionally called Smarties Party Packs.  The objectives of the researchreported here were to discover: 1. In-home usage patterns and; 2. Economy aspects.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 15, 1973
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Citation

, C. (1973a, June 15). Qualitative research on Smarties party packs on behalf of Rowntree-Mackintosh Ltd.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smarties-party-packs-on-behalf-of-rowntree-mackintosh-ltd-


Research reports

Hot and cold packs

Beecham Products' Research & DevelopmentDepartment has available possible new product conceptswhich they wished to examine. The concepts are thatof hot and cold packs, i.e. small packs containingwater and crystals which when activated can...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Hot and cold packs . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hot-and-cold-packs-


Research reports

Research report on 'Cornish Custard'

Marketing have developed a new product called CornishCustard which has been produced in two shapes- roundand rectangular. The product is a combination ofwafer biscuit, jam, cream and chocolate.The objectives of the research reported here were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research report on 'Cornish Custard'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-report-on-cornish-custard-


Research reports

Project Venus

Previous research suggested that the market for the VenusOrange and Vitamin drink is mainly among Vitamin tablet orcapsule users. The present research is aimed at investigating in detail, potential consumers' concepts and understanding of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Project Venus . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/project-venus-


Research reports

Qualitative research on Product 25

The research was required to examine the communication and general response to each of the three approachesto both aids in selecting an approach and refiningits treatment- in particular, should any approach include"freshness" its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1972
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Citation

, C. (1972a, November 11). Qualitative research on Product 25. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-product-25