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Research reports

Commercial testing: Car batteries

The aim of this research was to examine reactions to a new commercial for Exide batteries and to elicit any specific negatives perceived in the commercial. More specifically: 1. To determine the perceived communication of the commercial;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Commercial testing: Car batteries. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/commercial-testing-car-batteries


Research reports

Pilot research on the Guinness advertising campaign

The broad objectives of this research were to assess what the current campaign has communicated about Guinness to non-exclusive Guinness drinkers. The research was prompted by questions about whether the campaign may beconfusing to consumers, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Pilot research on the Guinness advertising campaign. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/pilot-research-on-the-guinness-advertising-campaign


Research reports

VIM liquid

Lever Bros. have developed a new floor cleaner - Vim Liquid - and this product is currently being test-marketed in the Scottish and Grampian T.V. regions. Lintas Ltd. has developed a workshop commercial, to alter the emphasis in the creative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). VIM liquid. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/vim-liquid-9764


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/barclaycard-responses


Research reports

Research on fruit gum advertising in comics

Garland Compton has developed a series of comic strip advertisements for inclusion in children's comics as an extension of the 'Four Minute Smile' television campaign. The series concerns the adventures of Sir Lastalot, a knight of the Rowntrees...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Research on fruit gum advertising in comics . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-on-fruit-gum-advertising-in-comics-


Research reports

Kitchen queen awareness study

The research was required to provide informationregarding the extent to which Kitchen Queen is knownand used by consumers living within the catchment areaof the store (effectively contained within a 15-mile radius of Manchester). About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 10, 1974
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Citation

, C. (1974a, January 10). Kitchen queen awareness study. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/kitchen-queen-awareness-study


Research reports

Qualitative research on Maxwell House commercial

The research was required on a new commercial forMaxwell House with a view to assessing what messageand image Maxwell House are trying to put across. On the assumption that Maxwell House will havetested the commercial themselves against their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on Maxwell House commercial. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-maxwell-house-commercial


Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/summary-report-on-television-advertising-for-grovewood-kitchen-units-tramps-commercials