Abstract:
The research was required to provide information regarding the extent to which Kitchen Queen is known and used by consumers living within the catchment area of the store (effectively contained within a 15-mile radius of Manchester).
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
Research Reports
Tyre purchasing survey
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 3, 1974
Research Papers
Plan weekly, accumulate optimally
Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Beth Uyenco, Craig T. Gugel
 
June 15, 2004
Research Papers
Multi media effects: Synergy between television, tv magazine and newspaper ads?
Catalogue: Seminar 1990: The Quality Of Media Information
Author: Leendert van Meerem
 
June 15, 1990
