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Research papers

Virtual reality shopping simulation for the modern marketer

Virtual reality of some kind would seem to be a natural tool for market research. It has the potential to help the marketing decision maker in that it can allow him to model what people do rather than rely simply on what people say they will do. The...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Stephen Cohen, Mike Gadd
September 1, 1995
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Citation

Cohen and Gadd (1995a, September 01). Virtual reality shopping simulation for the modern marketer. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/virtual-reality-shopping-simulation-for-the-modern-marketer