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Videos

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: Buenos Aires City Government, The Black Puma
April 24, 2024
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Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/agile-elephants--12391


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Yoshiaki Saito
November 22, 2023
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Citation

Koyasu and Saito (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/crystallising-the-digital-first-moment-of-truth-of-unknown-targets--12325


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Culture and history as Big Data blind spots

A case study from South Africa

Catalogue: Congress 2023
Author: Fathima Paruk
Company: Woolworths
October 5, 2023
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Citation

Paruk, F. (2023a, October 05). Culture and history as Big Data blind spots. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/culture-and-history-as-big-data-blind-spots


Videos

Panel - Humans and Machines

Powered by Dynata Humans and Machines The Synergy of AI and Human Expertise in Future Market Research

Catalogue: Congress 2023
Author: Stefan Boom
Company: Dynata
October 5, 2023
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Citation

Boom, S. (2023a, October 05). Panel - Humans and Machines. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/panel---humans-and-machines


Videos
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(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


Videos
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(2022a, September 23). 75 Innovations. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/75-innovations


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(2022a, September 23). Business Presentation Black Swan - What if we could predict what consumers truly want? . ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/business-presentation-black-swan---what-if-we-could-predict-what-consumers-truly-want-


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Citation

(2022a, September 23). Customer Journey Realities. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/customer-journey-realities