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Webinars

Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little
Companies: Forrester, Market Logic Software, Philips International
May 28, 2020
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Citation

Morgan, Léautier and Little (2020a, May 28). Storytelling to transform insights to action. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/storytelling-to-transform-insights-to-action


Webinars

Evolution continued: The future of the data, analytics and insights industry

Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that...

Catalogue: Webinars 2020
Authors: Jacqueline Rousseau-Anderson, Andrew Konya, John Ouren, Reineke Reitsma, Torbjörn Andersson
Companies: Forsta, Forrester, ScaleHouse, Remesh, Symphony Technology Group
November 17, 2020
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Citation

Rousseau-Anderson, Konya, Ouren, Reitsma and Andersson (2020a, November 17). Evolution continued: The future of the data, analytics and insights industry. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/evolution-continued-the-future-of-the-data-analytics-and-insights-industry