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Research papers

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007
Author: Roman Baszun
Company: Kinoulty & Partners Sp zoo SpK
February 19, 2007

Research papers

Private labels

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years.This paper describes the situation and the potential of private labels in...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Roman Baszun
Company: Kinoulty & Partners Sp zoo SpK
April 19, 2005