Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years. This paper describes the situation and the potential of private labels in seven CEE countries (Hungary, Czech Republic, Slovakia, Poland, Lithuania, Latvia, Estonia) and Russia. The results are based on both consumer opinion studies and market dynamics figures.
Understanding the new 'elite' consumers in Central and Eastern Europe
Catalogue: Consumer Insights 2005
Author: Holly Carter
November 15, 2005
What news from the eastern front?
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Anna Melich, Mark Hofmans
September 1, 1998
Consumer patriotism in Central and Eastern Europe
Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Peter Damisch
April 1, 1995
- This could also be of interest