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Private labels

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

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Author: Roman Baszun

Abstract:

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years. This paper describes the situation and the potential of private labels in seven CEE countries (Hungary, Czech Republic, Slovakia, Poland, Lithuania, Latvia, Estonia) and Russia. The results are based on both consumer opinion studies and market dynamics figures.

Roman Baszun

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Citation

Baszun, R. (2005a, April 19). Private labels. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/private-labels