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Private labels

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company:

Author: Roman Baszun

Abstract:

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years. This paper describes the situation and the potential of private labels in seven CEE countries (Hungary, Czech Republic, Slovakia, Poland, Lithuania, Latvia, Estonia) and Russia. The results are based on both consumer opinion studies and market dynamics figures.

Roman Baszun

Author

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Research Papers

Changing equity of private labels: The perspective from Latin America

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Paulo Pinheiro de Andrade

Company: IBOPE Inteligencia

September 14, 2003

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Citation

de Andrade, P. P. (2003a, September 14). Changing equity of private labels: The perspective from Latin America. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-


Research Papers

Changing equity of private labels: Western Europe

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Thomas Bachl

Company: GfK

September 14, 2003

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Citation

Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels


Research Papers

Changing equity of private labels in the Middle East

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Nicos Rossides

Company: Ipsos MRBI

September 14, 2003

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Citation

Rossides, N. (2003a, September 14). Changing equity of private labels in the Middle East. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-in-the-middle-east


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Citation

Baszun, R. (2005a, April 19). Private labels. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-in-the-middle-east