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Private labels

Date of publication: April 19, 2005

Catalogue: ESOMAR Retailing Industry Conference 2005

Company: Kinoulty & Partners Sp zoo SpK

Author: Roman Baszun

Abstract:

Modern trade retail chains and their private labels are some of the most visible elements of the transformation in Central and Eastern European countries in the last 15 years. This paper describes the situation and the potential of private labels in seven CEE countries (Hungary, Czech Republic, Slovakia, Poland, Lithuania, Latvia, Estonia) and Russia. The results are based on both consumer opinion studies and market dynamics figures.

Roman Baszun

Author

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Research Papers

Understanding the new 'elite' consumers in Central and Eastern Europe

Catalogue: Consumer Insights 2005

Author: Holly Carter

 

November 15, 2005

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Citation

Carter, H. (2005a, November 15). Understanding the new 'elite' consumers in Central and Eastern Europe. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/understanding-the-new-elite-consumers-in-central-and-eastern-europe


Research Papers

What news from the eastern front?

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Anna Melich, Mark Hofmans

Company: GfK

September 1, 1998

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Citation

Melich and Hofmans (1998a, September 01). What news from the eastern front? . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/what-news-from-the-eastern-front-


Research Papers

Consumer patriotism in Central and Eastern Europe

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Peter Damisch

Company: GfK

April 1, 1995

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Citation

Damisch, P. (1995a, April 01). Consumer patriotism in Central and Eastern Europe. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/consumer-patriotism-in-central-and-eastern-europe


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Citation

Baszun, R. (2005a, April 19). Private labels. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/consumer-patriotism-in-central-and-eastern-europe