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Videos

Shedding the chastity belt

India has been a latecomer to the sexual revolution. It is only now that society and brands are having to acknowledge and respond to the Indian woman's demand for sexual equality and everything that comes with it. This paper discusses implications...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Farah Bashir, Karan Kumar, Poonam V. Kumar
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Bashir, Kumar and Kumar (2015a, June 15). Shedding the chastity belt. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shedding-the-chastity-belt


Videos

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
June 15, 2015
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Citation

Mello and Escobedo (2015a, June 15). 21st century woman . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/21st-century-woman-


Videos

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations
Authors: Christene McCauley, Izzy Pugh
June 15, 2015
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Citation

McCauley and Pugh (2015a, June 15). Understanding women. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-women


Videos

Male, pale and stale?

The benefits of gender diversity on boards and within senior management are well known. In the Davies Report, published in 2011, Lord Davies recommended that companies focus on increasing gender diversity within their companies, and in particular,...

Catalogue: Congress 2013: Think Big
Author: Danielle Todd
June 15, 2013
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Citation

Todd, D. (2013a, June 15). Male, pale and stale? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/male-pale-and-stale-