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Research papers

New qualitative studies

The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Pascal Fleury
January 1, 1998
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Citation

Fleury, P. (1998a, January 01). New qualitative studies. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies


Research papers

Die European via de vivre (English)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
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Citation

Fleury, P. (1991a, June 15). Die European via de vivre (English). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/die-european-via-de-vivre-english-


Research papers

Die European via de vivre (French)

The Europe marketing concept suffers greatly from two opposing attitudes : total amnesia regarding European history in favour of data completely deprived of context, and the claim that diverse histories and cultures are a radical obstacle to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Pascal Fleury
June 15, 1991
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Citation

Fleury, P. (1991a, June 15). Die European via de vivre (French). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/die-european-via-de-vivre-french-


Research papers

Words and bytes (French)

The applications of computer language analysis in studies originated when micro-computing, linguistics and marketing came together. Since the principal element available for studies is language itself, analysts have concentrated upon creating methods...

Catalogue: ESOMAR Congress 1988
Author: Pascal Fleury
September 1, 1988
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Citation

Fleury, P. (1988a, September 01). Words and bytes (French). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/words-and-bytes-french-


Research papers

Words and bytes

The applications of computer language analysis in studies originated when micro-computing, linguistics and marketing came together. Since the principal element available for studies is language itself, analysts have concentrated upon creating methods...

Catalogue: ESOMAR Congress 1988
Author: Pascal Fleury
September 1, 1988
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Citation

Fleury, P. (1988a, September 01). Words and bytes. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/words-and-bytes


Research papers

New qualitative studies

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Pascal Fleury
January 1, 1987
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Citation

Fleury, P. (1987a, January 01). New qualitative studies. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies-2889


Research papers

New qualitative studies (French)

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Pascal Fleury
June 15, 1984
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Citation

Fleury, P. (1984a, June 15). New qualitative studies (French). ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies-french-


Research papers

New qualitative studies

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Pascal Fleury
June 15, 1984
×

Citation

Fleury, P. (1984a, June 15). New qualitative studies. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/new-qualitative-studies-2539