Back

New qualitative studies

Date of publication: January 1, 1998

Catalogue: New Monograph Series Vol.4: Qualitative Research

Author: Pascal Fleury

Abstract:

The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on what is significant, on aspects which mean something to him and which are linked to his communication.

  • PDF
  • This could also be of interest
An example of government use of public opinion polls to improve troop community relations Authors: James Thayer
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees