Abstract:
The fundamental aim of qualitative research is to understand the relevant aspects and isolate them from circumstantial factors; this is why its purpose has been radically modified. From now on, the aim is to provide the client with information on what is significant, on aspects which mean something to him and which are linked to his communication.
This could also be of interest:
Research Papers
New qualitative studies
Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Pascal Fleury
 
January 1, 1987
Research Papers
New qualitative studies
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Pascal Fleury
 
June 15, 1984
Research Papers
New qualitative studies (French)
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Pascal Fleury
 
June 15, 1984
