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Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-