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Wearables: Putting the X-factor back into qualitative research

In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the show.This groundbreaking media format required a truly innovative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Alex Charlton, Konrad Collao, Mark Fathalla, Mat Watson
June 15, 2014
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Citation

Charlton, Collao, Fathalla and Watson (2014a, June 15). Wearables: Putting the X-factor back into qualitative research. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/wearables-putting-the-x-factor-back-into-qualitative-research