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Hurry up! And wait! The road to research impact

ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations actually manage their consumer insights functions?...

Catalogue: Congress 2016: #WOW
Authors: Simon Chadwick, Ravi Dhar, Christine Barton
June 15, 2016
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Citation

Chadwick, Dhar and Barton (2016a, June 15). Hurry up! And wait! The road to research impact. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/hurry-up-and-wait-the-road-to-research-impact