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Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


Videos

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
June 15, 2013
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Citation

Faigelman and Bauer (2013a, June 15). What do you do when your world is turned upside-down?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-do-you-do-when-your-world-is-turned-upside-down-