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Videos

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time-12338


Research papers

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023
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Citation

Ganvik and Verghese (2023a, November 22). Improving the Planet One Snack at a Time. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/improving-the-planet-one-snack-at-a-time


Research papers

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary
Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe
Companies: Versa Research, GIVO Africa
September 23, 2022
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Citation

Boyle-Komolafe, Omisakin, Anyanwu and Boyle-Komolafe (2022a, September 23). Data, Technology, People and Environment. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/data-technology-people-and-environment


Webinars

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020
Authors: Rishad Tobaccowala, Rob Key
Company: Converseon
July 30, 2020
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Citation

Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture


Videos
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Citation

Picazo Lutton, Steinhart and Summers (2020a, June 18). Social change today: Q&A session. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/social-change-today-q-a-session


Videos

How Booking.com is trying to better cater to LGBTQAI+ travelers

The 3 takeaways of the presentation are:- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? - Gain practical solutions: how can Booking.com (and you) better...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Jennifer Summers
Company: Booking.com
June 18, 2020
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Citation

Summers, J. (2020a, June 18). How Booking.com is trying to better cater to LGBTQAI+ travelers . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/how-booking-com-is-trying-to-better-cater-to-lgbtqai-travelers-


Videos

Long-term tragedy versus short-term response

The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
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Citation

Goodhand and Munderere (2019a, September 08). Long-term tragedy versus short-term response. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/long-term-tragedy-versus-short-term-response-10697


Videos

Social insights for making sensitive connections

This work outlines how Macmillan and Listen & Learn Research used social data to learn how to help people who have just been told they have cancer.  Working with Listen & Learn, Macmillan used a social insights approach to finding,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jeremy Hollow, Peter Gerry
September 8, 2019
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Citation

Hollow and Gerry (2019a, September 08). Social insights for making sensitive connections. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/social-insights-for-making-sensitive-connections-10737


Research papers

Long-term tragedy versus short-term response

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
×

Citation

Goodhand and Munderere (2019a, September 08). Long-term tragedy versus short-term response. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/long-term-tragedy-versus-short-term-response