The 3 takeaways of the presentation are:
- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs?
- Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?
- Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?
Catalogue: Client Summit 2019- Autumn Edition
Author: Anne-Sophie Boettcher
Company: Jaguar Land Rover Automotive
October 3, 2019
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