How Booking.com is trying to better cater to LGBTQAI+ travelers

Date of publication: June 18, 2020

Abstract:

The 3 takeaways of the presentation are:

- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs?

- Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?

- Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?

This is a long description of some author details.

Type	Title	Authors
	Fad and progress in motivation research	Authors: Herta Herzog
	Methodological considerations regarding marketing research for consumer durable goods	Authors: Leif Holbaek-Hanssen
	Service after sale and studies of market for business	Authors: Archibald Maddock Crossley
	Some comments on the use of 3D and strip film	Authors: Henry Charles Briant
	The "steps-and-parts" model for polling	Authors: Stuart Carter Dodd, Chahin Turabian
	What are durable and capital goods?	Authors: N. H. Pearson
	Consumers economic expectations and intentions as revealed by sample surveys	Authors: Henry Durant
	Economic forecasts with special reference to field studies	Authors: Jan van Rees
	Market research for petroleum products in the automotive field	Authors: D. Leerentveld
	Research and decision	Authors: H. S. Rich, J. S. Smith

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