How Booking.com is trying to better cater to LGBTQAI+ travelers
The 3 takeaways of the presentation are:
- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs?
- Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?
- Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?
- This could also be of interest