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How Booking.com is trying to better cater to LGBTQAI+ travelers

Date of publication: June 18, 2020

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Company: Booking.com

Author: Jennifer Summers

Abstract:

The 3 takeaways of the presentation are:

- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? 

- Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?

- Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?

Jennifer Summers

Author

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https://ana.esomar.org/documents/the-better-alternative-to-fusion