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How Booking.com is trying to better cater to LGBTQAI+ travelers

Date of publication: June 18, 2020

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Company: Booking.com

Author: Jennifer Summers

Abstract:

The 3 takeaways of the presentation are:

- Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs? 

- Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?

- Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?

Jennifer Summers

Author

This is a long description of some author details.

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Picazo Lutton, Steinhart and Summers (2020a, June 18). Social change today: Q&A session. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/social-change-today-q-a-session


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Boettcher, A. (2019a, October 03). Embedding diversity and inclusion throughout Jaguar Land Rover. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/embedding-diversity-and-inclusion-throughout-jaguar-land-rover


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Morse, Gallart and Fránek (2020a, October 19). Across the rainbow. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/across-the-rainbow


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Summers, J. (2020a, June 18). How Booking.com is trying to better cater to LGBTQAI+ travelers . ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/across-the-rainbow