Resources Library by ANA

Innovation takes the wheel

Catalogue: Congress 2023

Authors: Rebecca Posner, Lucy Farrow

Companies: Thinks Insight and Strategy, Department for Transport UK

October 5, 2023

Innovation Takes the Wheel

Future transport technologies, like self-driving vehicles (SDVs), have the potential to deliver a range of economic and societal benefits, from reducing congestion to increasing mobility for those with disabilities. But these benefits will only be...

Catalogue: Congress 2023

Authors: Clare Palmer, Lucy Farrow, Rebecca Posner

September 27, 2023

Something is moving in OOH audiences

This paper describes the work and development in obtaining audience measurements of bus advertising in Spain during the past two years. The results are based on the actual measurement system for OOH, called Geomex, actually used for all media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Daniel Cuende

Company: Cuende Infometrics

June 20, 2005

BUSADS

This paper describes the bus audience model created by The MVA Consultancy to provide audience measurement of advertising on London's buses. The model was successfully launched in 1991 with the approval of JICPAR (Joint Industry Committee for Poster...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Carole Lehman, Catherine Dekker

June 15, 1994

Myth or reality?

This paper discusses London Underground's continuous Customer attitude research program: known as the Customer Satisfaction Index (CSI). It is written in the spirit of describing the genesis of an actionable management information tool: one that now...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Mark G. J. Hodson, Robert Falconer

June 15, 1993

Sic transit gloria

This paper describes the development and implementation of a research programme devised to evaluate the customer service and transit time performance of carriers within the international air express industry. More specifically, the research which was...

Catalogue: Seminar 1992: Business To Business Marketing

Authors: Andy Booth, John Kelly

June 15, 1992

Station investment

The paper describes the methods used, and results obtained, in a study of passenger priorities for improvements at rail stations. The Dutch Railways (Nederlandse Spoorwegen) are constantly seeking to upgrade their services and facilities in an...

Catalogue: ESOMAR Congress 1987

Authors: Geoff Copley, A. Bouma, E. de Graaf

June 15, 1987

Consumer satisfaction as a marketing decision making tool for public transportation (French)

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Michel Barjanski, Yves Evrard

Company: KANTAR TNS Malaysia

June 15, 1986

Consumer satisfaction as a marketing decision making tool for public transportation

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Michel Barjanski, Yves Evrard

Company: KANTAR TNS Malaysia

June 15, 1986