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Research papers

Sistematic studies on the "consumer's ideology" (Spanish)

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesise each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
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Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology" (Spanish). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-spanish-


Research papers

Sistematic studies on the "consumer's ideology"

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesize each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
×

Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology". ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-


Research papers

New consumption trends (German)

Lately, the headings "new consumption trends" and "change of paradigms" appear again and again to point out profound changes of consumer behaviour with important consequences for the entire market. The methodical prerequisite for the discovery of a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christoph B. Melchers
Company: IFM Mannheim
September 1, 1990
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Citation

Melchers, C. B. (1990a, September 01). New consumption trends (German). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/new-consumption-trends-german-


Research papers

New consumption trends

Lately, the headings "new consumption trends" and "change of paradigms" appear again and again to point out profound changes of consumer behaviour with important consequences for the entire market. The methodical prerequisite for the discovery of a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christoph B. Melchers
Company: IFM Mannheim
September 1, 1990
×

Citation

Melchers, C. B. (1990a, September 01). New consumption trends. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/new-consumption-trends


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
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Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
×

Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets (German). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets-german-


Research papers

Japanese lifestyle, life models and applications to creative concepts

This paper attempts to describe changes in the Japanese lifestyle focusing on the idea of life images pursued by consumers and suggests a life image to develop creative concepts. The Japanese lifestyle has been strongly affected by the social and...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Hiroe Suzuki
Company: Dentsu Macromill Insight
June 15, 1990
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Citation

Suzuki, H. (1990a, June 15). Japanese lifestyle, life models and applications to creative concepts. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/japanese-lifestyle-life-models-and-applications-to-creative-concepts


Research papers

A new segmentation tool for marketing in the 90's

The main topic of this paper is the analysis of new needs for information about customers in the context of international marketing in the 1980's and, especially, in the 1990's. Bernard Cathelat, initiator of life style studies since 1970 and his...

Catalogue: ESOMAR Congress 1989
Authors: Bernard Cathelat, Roger Wyss
September 1, 1989
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Citation

Cathelat and Wyss (1989a, September 01). A new segmentation tool for marketing in the 90's. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/a-new-segmentation-tool-for-marketing-in-the-90-s


Research papers

Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions

By 1986 liquid milk sales in the United Kingdom were declining at the rate of about 1% p.a. Within this slowly shrinking market, several structural changes were taking place including the growth in popularity of lower fat milks and an increasing...

Catalogue: ESOMAR Congress 1989
Author: Norman Mould
September 1, 1989
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Citation

Mould, N. (1989a, September 01). Milking old data for all it's worth, or sensitivity panels as a way of reaching manageable conclusions. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/milking-old-data-for-all-it-s-worth-or-sensitivity-panels-as-a-way-of-reaching-manageable-conclusions