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Research papers

Consumer behaviour and the buying decision

Marketing as a problem - solving science is profoundly involved in the study of consumer behaviour. All management decisions concerning marketing activities and researches are founded in some way on hypotheses regarding the behaviour of consumers and...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mihail C. Demetrescu
June 15, 1973
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Citation

Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision


Research reports

Exploratory research on coupon-collecting and gift-catalogues

The research was required into the usage of gift cataloguesand attitudes towards them and towards coupons inorder to assist with decisions about the design ofcatalogs and selection of gifts and in order tocheck whether predictions could be made...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Exploratory research on coupon-collecting and gift-catalogues. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploratory-research-on-coupon-collecting-and-gift-catalogues


Research reports

Attitudine and behavioural research study

The purpose of this research study was, therefore, to investigate consumer shopping behaviour and the attitudes and motivations underlying such behaviourfrom a psychological viewpoint. This approach was intended to provide the C.W.S. with benchmark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 16, 1971
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Citation

, C. (1971a, July 16). Attitudine and behavioural research study. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudine-and-behavioural-research-study


Research papers

Some comments on the use of "models" in advertising research

I have recently become aware of, and concerned with, the special problems facing market researchers and advertisers . Like many of you, I came to this conference a bit skeptical about the role that academic ideas and "models" could play in market...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: Martin Fishbein
June 15, 1971
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Citation

Fishbein, M. (1971a, June 15). Some comments on the use of "models" in advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-comments-on-the-use-of-models-in-advertising-research


Research papers

The application of panel techniques to promotion measurement

The subject of this paper is the measurement of the sales effect of promotions by the analysis of consumer behaviour in terms of penetration and repeat purchasing. The type of penetration/ repeat purchasing analysis required for this purpose, and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: John Parfitt
June 15, 1971
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Citation

Parfitt, J. (1971a, June 15). The application of panel techniques to promotion measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-panel-techniques-to-promotion-measurement


Research reports

Qualitative research on soft furniture for Gee Advertising Ltd.

This research was designed to investigate consumer attitudes and buying behaviour vis a vis soft furniture, and particularly to investigate consumer reactions to, and expectations of the concept of, foam furniture. More specifically, the objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Qualitative research on soft furniture for Gee Advertising Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-soft-furniture-for-gee-advertising-ltd-


Research reports

Ciba-Geigy vacuum cleaner product

The preliminary group discussions which explored consumer attitudes and behaviour and which elicited reactions to the proposed new product itself havenow enabled the parameters of the product concept to be more specifically defined. The proposed 11...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1971
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Citation

, C. (1971a, April 03). Ciba-Geigy vacuum cleaner product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ciba-geigy-vacuum-cleaner-product


Research reports

Qualitative research into usage of and attitudes to garden insecticides for Geigy UK Limited

As part of the company's development program for a brand of garden chemicals, Geigy (UK) Limited are investigating the possibilities of an insecticideeffective primarily against aphides and secondarily against other insects. Consideration is also...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Qualitative research into usage of and attitudes to garden insecticides for Geigy UK Limited. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-usage-of-and-attitudes-to-garden-insecticides-for-geigy-uk-limited


Research reports

Qualitative research on attitudes towards proposed co-op soap packaging

The C.W.S. Ltd. plans to introduce a new range of co-op Own Label Toilet Soaps onto the market in June 1971. The range incorporates four toilet soaps.The first two products are modifications of the C.W.S. present range (new tablet shape and pack),...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on attitudes towards proposed co-op soap packaging . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-proposed-co-op-soap-packaging-