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Research papers

An approach to methods of combined socio-technological forecasting

It is argued that technological forecasting is necessary but by itself insufficient for overall effective R & D planning, because which of the many available technological alternatives are exploited will be a function of their social efficiency....

Catalogue: The European Marketing Research Review 1971
Author: Clark C. Ast
June 15, 1971
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Citation

Ast, C. C. (1971a, June 15). An approach to methods of combined socio-technological forecasting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-approach-to-methods-of-combined-socio-technological-forecasting


Research papers

Problems and methods of technical forecasting

The significance of technological forecasting for an individual business lies above all in the designation of 'production-targets' within the framework of a long-term project. By this we mean the positive appointment of possible future areas of...

Catalogue: The European Marketing Research Review 1970
Author: Klaus Brockhoff
June 15, 1970
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Citation

Brockhoff, K. (1970a, June 15). Problems and methods of technical forecasting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-and-methods-of-technical-forecasting


Research papers

Opportunities created by the use of a computer

The two fundamental characteristics of the computer are selected and related to the market research analysis situation. To illustrate the first of these the whole area of education and communication is examined in the context of the use of a general...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Guy Sutcliffe
June 15, 1969
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Citation

Sutcliffe, G. (1969a, June 15). Opportunities created by the use of a computer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opportunities-created-by-the-use-of-a-computer