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Research papers

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference
Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar
Company: Nielsen
September 21, 2005
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Citation

Raj, Puri and Prabhakar (2005a, September 21). Igniting innovation in researchers. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/igniting-innovation-in-researchers


Research papers

Research in aiding democracy in Afghanistan

This presentation demonstrates how research can help contribute effectively to changes in the society.It also demonstrates how the market research industry can stretch itself, making adjustments and suitably molding its techniques to work in adverse...

Catalogue: Congress 2005: Making A Difference
Authors: Kaushik Mukherjee, Sunil Pillai
Company: Nielsen
September 21, 2005
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Citation

Mukherjee and Pillai (2005a, September 21). Research in aiding democracy in Afghanistan. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-in-aiding-democracy-in-afghanistan


Research papers

Reincarnating TAM panelists to understand channel surfing

This paper records a continuation in a series of studies launched to appreciate TAM ratings in a holistic manner. Pure quantitative or qualitative studies often stop short of giving the user a complete understanding of viewing behavior, especially...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Akash Chawla, L. V. Krishnan, Sharan Sharma, Trevor Sharot
Companies: TAM Media Research, Nielsen
June 23, 2005
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Citation

Chawla, Krishnan, Sharma and Sharot (2005a, June 23). Reincarnating TAM panelists to understand channel surfing. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/reincarnating-tam-panelists-to-understand-channel-surfing


Research papers

New insights on first-time electronic data on out-of-home and time-shifted television viewing

Increasingly, the new mantra among today's leading advertisers is, 'Know your consumers! Know who they are, what they're doing, and when, where and why they're doing it.'These goals translate into important new objectives for marketers, broadcasters...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 23, 2005
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Citation

Patchen and Webb (2005a, June 23). New insights on first-time electronic data on out-of-home and time-shifted television viewing. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/new-insights-on-first-time-electronic-data-on-out-of-home-and-time-shifted-television-viewing


Research papers

Progress towards media mix accountability

PPM commercial audience estimates offer insight about consumers' avoidance of tv commercials. Total commercial avoidance, an average 7%, is composed of nearly six- tenths channel switching and four-tenths due to other 'interruptions'. Program content...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Roberta M. McConochie, Leslie Wood, Beth Uyenco, Chris Heider
Companies: Nielsen, OMD Group
June 23, 2005
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Citation

McConochie, Wood, Uyenco and Heider (2005a, June 23). Progress towards media mix accountability. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/progress-towards-media-mix-accountability


Research papers

Adding "cell phone only" households in a radio measurement service

The authors present results from a study in which respondents were called on their cellular (mobile) phones to determine their levels of cellular dependence (e.g., cell-only or cell-casual users).Respondents were also asked to participate in...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Ed Cohen, Barbara O'Hare, Anna Fleeman
Company: Nielsen
June 21, 2005
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Citation

Cohen, O'Hare and Fleeman (2005a, June 21). Adding "cell phone only" households in a radio measurement service. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/adding-cell-phone-only-households-in-a-radio-measurement-service


Research papers

Advanced techniques in panel and server data integration

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data.Panel-based audience measurement and site-based page tagging both share the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Author: Richard W. Goosey
Company: Nielsen
June 20, 2005
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Citation

Goosey, R. W. (2005a, June 20). Advanced techniques in panel and server data integration. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/advanced-techniques-in-panel-and-server-data-integration


Research papers

E pluribus unum

This paper describes the efforts undertaken by Nielsen Outdoor to create an audience measurement system, based on GPS (Global Positioning Satellite) technology, capable of meeting the commercial and research needs of the U.S. outdoor industry. It...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Authors: Pete Doe, Ian Garland
Company: Nielsen
June 20, 2005
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Citation

Doe and Garland (2005a, June 20). E pluribus unum. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/e-pluribus-unum


Research papers

Rousing recklessness

This paper is essential for marketers wanting clear guidance on how to induce impulse purchasing in traditional Indian outlets. Interesting profiles of the Indian shops , shopkeepers and shoppers, and the dynamics between them resulting in five types...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Sangeeta Gupta, Anjali Puri, Ashok Nair, Sucheta Govil
Company: Nielsen
April 19, 2005
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Citation

Gupta, Puri, Nair and Govil (2005a, April 19). Rousing recklessness. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/rousing-recklessness