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Research reports

Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat

In view of increased competitive activity fromother brown crackers and also from Jacob's CreamCrackers, the agency have developed a strategy forKrackawheat based on positioning the brand more discreetly against Jacob's Cream Crackers via the concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Research report on consumer reaction to 'taste test' and 'cheeseman' concepts for Krackawheat. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/research-report-on-consumer-reaction-to-taste-test-and-cheeseman-concepts-for-krackawheat


Research reports

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into quality street radio advertising . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-quality-street-radio-advertising-


Research papers

NSS target monitor

This paper introduces a new approach to the diagnosis of (psycho- logical) brand positions on the market and to the assessment of the effects of marketing communications upon those. The method operationalizes the American concept of Consumer...

Catalogue: ESOMAR Congress 1989
Author: Peter H. van Westendorp
September 1, 1989
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Citation

van Westendorp, P. H. (1989a, September 01). NSS target monitor. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/nss-target-monitor


Research papers

How to enter in a highly competitive environment without sinking

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Carolina Mejía Posada, Maria Claudia Foschi
April 13, 2016
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Citation

Mejía Posada and Foschi (2016a, April 13). How to enter in a highly competitive environment without sinking. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on Phos ferine tonic wine in Jamaica. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-phos-ferine-tonic-wine-in-jamaica


Research reports

Aquafresh advertising 'tough world'

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. The relaunch involves new product formulation andpackaging, although the advertising is planned to carrythe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-


Research reports

Qualitative research on Orlando product & concepts

'Orlando' is an orange slice covered in plain chocolate, individually wrapped and packaged ina box. The broad objectives of the researchwere to assess the potential of the product andto provide guidelines on possible positioning and packaging. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research on Orlando product & concepts. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-orlando-product-concepts


Research papers

Thresholds in brand awareness

Despite the status of brand awareness as a major advertising objective, there is actually little recent literature on the behavior of brand awareness and its dynamics. The statistical analysis of a large set of data allowed us to identify some...

Catalogue: ESOMAR Congress 1987
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
September 1, 1987
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Citation

Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/thresholds-in-brand-awareness