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Research papers

Qualitative research on new press advertisements for 'Vedra'

A further series of press advertisements have beenprepared by Masius, Wynne Willimas & D'Arcy MacManus to be tested in order to select those tobe used for a follow-up campaign.The objectives of the research reported here were:1. To check out...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 7, 1973
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Citation

, C. (1973a, August 07). Qualitative research on new press advertisements for 'Vedra' . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-press-advertisements-for-vedra-


Research reports

Qualitative research on Right Guard anti-perspirant powder

The present research was undertaken to obtain background information on attitudes and opinions of aerosol deodorants/antiperspirants in general and of powder versions in particular. A powder version of Right Guard and the standard version was placed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 13, 1973
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Citation

, C. (1973a, July 13). Qualitative research on Right Guard anti-perspirant powder. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-right-guard-anti-perspirant-powder


Research reports

Qualitative research on liquid soap

The research was required amongst consumers involvingtesting of the product in- home and also testing out theproduct concept and various descriptions of and informationabout it. In order to position responses, attitudes towardshandwashing and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on liquid soap. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-liquid-soap


Research reports

Depth research on high impact toothpaste

The research was conducted in order to probe the high impacttoothpaste users' attitudes towards persistent flavorsand the perceived relationship between persistent flavours, freshness and breath protection.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Depth research on high impact toothpaste. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/depth-research-on-high-impact-toothpaste


Research reports

Multi-disciplinary in-depth research on Ribena

This research was undertaken in order to assessconsumer properties of Ribena which could be exploitedby marketing. The 'properties' was taken to mean: 1. Motivations - overt and latent - forconsuming Ribena;2. Conscious and unconscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973
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Citation

, C. (1973a, July 01). Multi-disciplinary in-depth research on Ribena. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/multi-disciplinary-in-depth-research-on-ribena


Research reports

Falcon hairspray concept research

The objectives of this research were: 1. To obtain background information about usageand attitudes in the male hairspray market; 2. To assess which of several possible productattribute concepts are most acceptable to users, and would be most likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 2, 1973
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Citation

, C. (1973a, June 02). Falcon hairspray concept research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/falcon-hairspray-concept-research


Research reports

Qualitative research on Tooty Frooties in cartons

Marketing is concerned at the relatively low distribution of Tooty Frooties in grocers, and hopethat the introduction of a 10p carton may helpalleviate this distribution problem. It is alsofelt, however, that there may be a potential marketfor a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 15, 1973
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Citation

, C. (1973a, April 15). Qualitative research on Tooty Frooties in cartons. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-tooty-frooties-in-cartons


Research reports

Qualitative research on potato products

This research was undertaken to help identifywhether there is an opportunity for introducinga new range of frozen potato items, and whatforms/constituents this range might take. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1973
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Citation

, C. (1973a, April 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products-10205


Research reports

Qualitative research on the take-home beer market

The research was undertaken in order to provide a qualitative picture of consumer motivations, attitudes, and beliefs in the Take-Home market. The results are intended to aid new concept development and marketingand advertising strategies. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973
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Citation

, C. (1973a, March 23). Qualitative research on the take-home beer market. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market