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Research papers

Life times in Latin America

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: , RISC International (Europe) SA
June 15, 1999
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Citation

Markwald and Medio (1999a, June 15). Life times in Latin America. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/life-times-in-latin-america


Research papers

Life times in Latin America (Spanish)

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: RISC International (Europe) SA, Markwald La Madrid & Asociados
June 15, 1999
×

Citation

Markwald and Medio (1999a, June 15). Life times in Latin America (Spanish). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/life-times-in-latin-america-spanish-