Abstract:
This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are less well-defined often jumbled in a different order than would be expected and with the possibility of repetition in an individual's life. Therefore the classical demographic segmentations have lost the power to describe homogeneous groups of people and to predict their social behaviours. In contrast Ufefimes can contribute to decisions on strategies that in the context of globalisation require a clear identification of the similarities and differences.
Research Papers
Life times in Latin America (Spanish)
Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: RISC International (Europe) SA, Markwald La Madrid & Asociados
June 15, 1999
Research Papers
Entertainment landscape across generations in Latin America
Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
 
April 13, 2016
Research Papers
Internet users in Argentina, Brazil and Mexico
Catalogue: Latin America 2002
Authors: Nora D'Alessio, Carola Pradás
 
May 12, 2002
