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Research reports

Qualitative research on attitudes towards proposed co-op soap packaging

The C.W.S. Ltd. plans to introduce a new range of co-op Own Label Toilet Soaps onto the market in June 1971. The range incorporates four toilet soaps.The first two products are modifications of the C.W.S. present range (new tablet shape and pack),...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Qualitative research on attitudes towards proposed co-op soap packaging . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-proposed-co-op-soap-packaging-


Research reports

Dry Fly cream sherry concept/label research

This report sets out the main findings drawn from stages I and II of qualitative research on the 'Dry Fly' and 'Cream Sherry' concepts and a number of alternative label designs. Dry Fly Medium Sherry currently holds the 2% of the sherry market, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Dry Fly cream sherry concept/label research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dry-fly-cream-sherry-concept-label-research-


Research reports

Cigar project 514

The general objectives of this research were to examine cigar smokers' reactions to a Senior Service Cigar. The specific objectives were to examine:1. Feelings about 'Senior Service' amongst different age groups of cigar smokers.2. Reactions to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 10, 1971
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Citation

, C. (1971a, January 10). Cigar project 514. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cigar-project-514


Research reports

Pack testing of canned drinks for the C.W.S.

C.W.S. is planning to re-label its range of canned 'fizzy' drinks. Two sets of designs were selected for consumer evaluation, to be examined against each other and compared with the labels currently used on co-op canned drinks.Hence the three sets of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Pack testing of canned drinks for the C.W.S.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pack-testing-of-canned-drinks-for-the-c-w-s-


Research reports

NP.24: Two range possibilities

Two new Range possibilities have been devised, at an experimental level, for the general area of serving to guests: 1. Innovatory Concept, based on a sachet mix.2. Traditional Concept based on one-pack convenience presentations.The objectives of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). NP.24: Two range possibilities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/np-24-two-range-possibilities


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-059


Research reports

Co-op and unity biscuits

The objectives of this research were to establish consumer needs in the biscuit market and to recommend general modifications to the co-op lines in product range terms and specifically in relation to packaging. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1970
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Citation

, C. (1970a, August 03). Co-op and unity biscuits. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/co-op-and-unity-biscuits


Research reports

Medallion pack research

Gallaher Ltd . have in hand plans for a possible extension to the Benson and Hedges range. This plan envisages the launch of a cigarette priced at 3/- for twenty, under the Benson and Hedge franchise, and with the brand name Medallion. The brand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Medallion pack research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/medallion-pack-research


Research reports

Qualitative and quantitative research on fruit juices

The objectives of this research were:1. To obtain qualitative data on motives for the consumption of Fruit Juices at home, attitudes, usage by the family, etc.;2. Similarly, to examine in qualitative way reactions to C-Juice, sample pack, and label...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative and quantitative research on fruit juices. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-on-fruit-juices