Resources Library by ANA

The merchant DNA

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018

Authors: Ross Delaney, Shaun Fitzgibbon

September 23, 2018

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018

Author: Dieter Deceuninck

Company: Danone

September 23, 2018

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018

Author: Adriana Rocha

September 23, 2018

Taking the guesswork out of a successful strategy for McDonald's Malaysia

The Talent Contest: ESOMAR Research Effectiveness Award Finalist.

Catalogue: Congress 2018

Authors: Ipsita Ghosh, Xiang Yee Chow

Company: Kantar

September 23, 2018

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018

Authors: BV Pradeep, Jayadev VK, Dushyant Gupta

September 23, 2018

How to get holistic insights within hours using behavioural science

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...

Catalogue: Congress 2018

Author: Dmitry Gaiduk

Company: CoolTool Inc

September 23, 2018

Research World (September 2018)

The combination of Artificial Intelligence and Machine Learning is being called ‘The Fourth Era of Computing’. While worries understandablypersist that the advance of broadly-labeled ‘automation’ will lead to job losses in many...

Catalogue: Research World 2018

Author: ESOMAR B.V.

September 1, 2018

The Heineken insight cloud

Heineken will share its experience in creating a cloud-based platform to socialize insights and drive marketing collaboration, and demonstrate how this tool enabled them to address human motivations and stay true to their positioning.

Catalogue: Congress 2018

Authors: Cristina Craciun, Jacobine Lotgering

August 23, 2018

Research World (May-June 2018)

It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...

Catalogue: Research World 2018

Author: ESOMAR B.V.

June 1, 2018