Resources Library by ANA

Changing public attitudes towards noise abatement and non-smoking

In the course of the past decade, the Dutch government has come to play an increasingly active role with respect to changing attitudes of the Dutch public-at-large. The initiatives for attitude-influencing campaigns came from Ministries and from...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Frits Spangenberg

June 15, 1982

Perspectives of the building society market (German)

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: CITICORP B.V.

June 15, 1982

The everyday-life-approach as a new research perspective in opinion and marketing research

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Ulrich Becker, Horst Nowak

June 15, 1982

New challenges to market researchers

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Heinz Alpers

June 15, 1982

Multivariate data analysis and consumer behaviour

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Yves Evrard

June 15, 1982

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Mervyn Flack

June 15, 1982

New challenges to market researchers (German)

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Heinz Alpers

June 15, 1982

Pushing the hot buttons for a successful retailing strategy

The results of over 38 methodologically similar studies across retail sectors and across time are reviewed to identify determinant attributes which drive consumer store choice. Then several case studies are used to show how these results can and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Douglas J. Tigert

June 15, 1982