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Research papers

Integrating qualitative research and futurism

This paper shows how the techniques of the futurist can be used to add value and insight to the marketing research process. The paper illustrates how approaches such as 'the report in the future' and 'Scenario Spinning' can be utilized in the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Ray Poynter
Company: The Future Place
November 10, 2002
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Citation

Poynter, R. (2002a, November 10). Integrating qualitative research and futurism. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/integrating-qualitative-research-and-futurism


Magazines

Research Wold (March 2002)

Latin America grew in the 90’s when each country embarked on economic reforms towards a free market. With an increasing presence of the large international research chains, the market research industry in Latin America shares many of the same...

Catalogue: Research World 2002
Author: ESOMAR B.V.
March 1, 2002
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Citation

B.V., E. (2002a, March 01). Research Wold (March 2002). ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/research-wold-march-2002-


Research papers

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002
Author: Ray Poynter
Company: The Future Place
February 3, 2002
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Citation

Poynter, R. (2002a, February 03). The future is already with us . ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/the-future-is-already-with-us-


Research papers

Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm. Indeed, the Internet-fed...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Ray Poynter, Patricia Quigley
Company: KANTAR TNS Malaysia
October 28, 2001
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Citation

Poynter and Quigley (2001a, October 28). Qualitative research and the Internet. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/qualitative-research-and-the-internet


Magazines

Research World (October 2001)

The 2001 ESOMAR Congress in Rome involved no easy assumptions. Indeed there was a possibility, in the light of the unprecedented and tragic events of September 11, that the Congress would not take place. Making reference to the situation in his...

Catalogue: Research World 2001
Author: ESOMAR B.V.
October 1, 2001
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Citation

B.V., E. (2001a, October 01). Research World (October 2001). ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/research-world-october-2001-


Magazines

Research World (September 2001)

If Corporate Communications firms are to survive in the network economy they must offer their clients solutions for communications strategy. They must also create stories and experiences for the clients of their clients, integrated in a creative...

Catalogue: Research World 2001
Author: ESOMAR B.V.
September 1, 2001
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Citation

B.V., E. (2001a, September 01). Research World (September 2001). ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/research-world-september-2001-


Magazines

Research World (May 2001)

The Reader's Digest Association Inc is a global leader in publishing and direct marketing, whose object is to create and deliver products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine,...

Catalogue: Research World 2001
Author: ESOMAR B.V.
May 1, 2001
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Citation

B.V., E. (2001a, May 01). Research World (May 2001). ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/research-world-may-2001-


Magazines

Research World (April 2001)

Growth of the US market for market/media/public opinion research continued to slow for the third consecutive year as determined by the US market research newsletter. Inside Research. Year 2000 growth was 9.0% over 1999, reaching US$ 5.9 billion. The...

Catalogue: Research World 2001
Author: ESOMAR B.V.
April 1, 2001
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Citation

B.V., E. (2001a, April 01). Research World (April 2001). ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/research-world-april-2001-


Research papers

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001
Author: Ray Poynter
Company: KANTAR TNS Malaysia
February 11, 2001
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Citation

Poynter, R. (2001a, February 11). Exciting new conjoint options, via the web. ANA - ESOMAR. Retrieved January 26, 2026, from


https://ana.esomar.org/documents/exciting-new-conjoint-options-via-the-web