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Research papers

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: John A. Samuels
September 1, 1994
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Citation

Samuels, J. A. (1994a, September 01). From CAPI to HAPPI. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/from-capi-to-happi


Research papers

Brand transfer

In 1989 Whirlpool bought Philips's major domestic appliance division and embarked on a transfer of the Philips brand name to Whirlpool in Europe. Research was central to this process. The existing and desired positionings of the brands were...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Ian D. Greig, Ray Poynter
June 15, 1994
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Citation

Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/brand-transfer


Research papers

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Ray Poynter
June 15, 1992
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Citation

Poynter, R. (1992a, June 15). Using computer mice to enhance data capture. ANA - ESOMAR. Retrieved September 20, 2025, from


https://ana.esomar.org/documents/using-computer-mice-to-enhance-data-capture