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Research papers

Buyer-seller relationship

The communication is questioning the role of the New Information and Communication Tools in the development of inter-organizational buyer-seller cooperative relationships. Based on an integration of information systems and marketing theories, this...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Nathalie Guibert
November 1, 1996
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Citation

Guibert, N. (1996a, November 01). Buyer-seller relationship . ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/buyer-seller-relationship-


Research papers

Will this kill that?

Will new on-line media - particularly Internet-based ones - forever change the way we communicate? Will they forever change commercial communications such as advertising? Who will benefit, who will loose? How may marketing and research be affected?...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Philippe Boutié
September 1, 1996
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Citation

Boutié, P. (1996a, September 01). Will this kill that? . ANA - ESOMAR. Retrieved July 07, 2025, from


https://ana.esomar.org/documents/will-this-kill-that-