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Research papers
Brazil's middle class? Your table is ready
Brazil's middle-class population has exploded in the last decade and today nearly half of Brazil's population is classified as middle class. With wallets full, Brazilians are dining out more than ever. To understand how this growth affects the food...
Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Renata Ribeiro, Gabriel Aleixo
Company: Nestlé
May 3, 2012
Research papers
Rich new world
This presentation demonstrates how a cultural model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from traditional rural consumers. At the core of this model...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sandeep Dutta, Rajaram Senapaty, Kashmira Chadha
Company: KANTAR TNS Malaysia
April 17, 2012
Research papers
Creating value
This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...
Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Radhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
April 17, 2012
Research papers
From terabytes to archetypes
This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Alexander Erofeev, Simon Patterson
Company: QRi Consulting Ltd.
March 26, 2012
Research papers
Imagine that we can test imagination!
The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Company: KANTAR TNS Malaysia
March 26, 2012
Research papers
How technology is changing the way we think
Digital technologies have changed the way we live and work. However, we rarely consider the effects of technologies themselves on our brains and our working practices. Increasingly neuroscience is revealing our brains to have an extraordinary degree...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Sheila Keegan
November 13, 2011
Research papers
All for one and one for all
Sustainability is the buzzword of the decade. Companies feel scrutinised for 'ethical behaviour' and feel compelled to act. General topics like sustainability are issues to address for every marketing plan, thus the research is designed as a...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Nicole Hanisch, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 13, 2011
Research papers
