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Research papers
How to measure user experience
Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
Research papers
Building relationships that matter
The raison dâêtre of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives â this is a pre-condition to...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 17, 2014
Videos
Digital and social advertising effectiveness for business
Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aarti Bharadwaj, Sweta Agrawal
June 15, 2014
Videos
The IPA SocialWorks project
Sponsored by LinkedIn, Facebook and Twitter, the IPA (the professional body for advertising, media and marketing communication agencies), in partnership with The Marketing Society and The Market Research Society, has launched the first stage of...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Fran Cassidy
June 15, 2014
Videos
French government: Nudge me tender
Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient results with easy and cheap nudges. This paper...
Catalogue: Congress 2014: What Inspires?
Authors: Eric Singler, Etienne Bressoud, Françoise Waintrop, Richard Bordenave
Company: BVA Group
June 15, 2014
Videos
Is research to creativity like a pin to a balloon?
In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley
Company: Cimigo
June 15, 2014
Videos
Insights that bring brands A.L.I.V.E.
In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the companyâs belief in building âpassionâ brands with deep connections to consumers. The resulting 5-step...
Catalogue: Congress 2014: What Inspires?
Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard
Company: Added Value
June 15, 2014
Videos
How to get so much more from mobile
MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do so and for what is a bigger challenge. This...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Christopher Wallbridge
June 15, 2014
Videos
