Resources Library by ANA

Slim not Shady

Catalogue: LATAM 2025

Author:

April 1, 2025

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024

Authors: Fiona Buchanan, Imran Khan

Companies: Kellogg Company (Kellanova), MDI

November 19, 2024

CO-MENnity

The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...

Catalogue: Asia Pacific 2024

Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu

Companies: Euromonitor International, LOreal

November 19, 2024

Motivations as the Catalyst of Understanding Behaviour which Guides Experiences

We live in a world guided by experientialism; there is a movement from consumption of goods and traditional services towards the pursuit and enjoyment of memorable experiences. We see this shift in a more pronounced way in the post-COVID-19 world,...

Catalogue: Asia Pacific 2024

Authors: Debanjana Kapoor, Srinivasan Mohan

Company: NielsenIQ

November 19, 2024

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024

Authors: Jessica Xu, Daniel Teixeira

Companies: Colgate-Palmolive, Human8

November 19, 2024

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024

Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler

Company: Nepa

November 19, 2024

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024

Authors: Gayatri Srikant, Rivesh Misra

Companies: Toluna-MetrixLab, The Coca-Cola Company

November 19, 2024

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024

Author: Jaeyoon Ahn

Company: Direct Research Korea

November 19, 2024

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024

Authors: Shilpa Gupta, Sandeep Dutta

Companies: Kantar, Nestle

November 19, 2024