Resources Library by ANA

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Matteo Cardani, Carlotta Ventura

Company: Wavemaker

October 21, 2010

The social media leap

This paper documents 'current practice' in terms of social media integration into marketing strategy based on a quantitative survey of over 240 organisations. It then makes recommendations for 'best practice' by drawing on existing tested marketing...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Gavin Klose, Karen Nelson-Field

October 21, 2010

A long engagement

Over 40 years ago Bass and Parsons declared that measuring the impact of advertising on sales is the most difficult and controversial problem in marketing. While still a challenge today, measurement of the effect of advertising has progressed....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Jennifer Taylor

October 21, 2010

Research World (October 2010)

In this issue we look at the how technology and innovation are shaping the research industry.

Catalogue: Research World 2010

Author: ESOMAR B.V.

October 15, 2010

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2010

The collective brain

This paper defines the concept of 'the collective' and through a case study, illustrates the leading companies that are implementing it, highlights the implications to research firms and offers strategies for competing in this new landscape. The...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Rex Briggs

September 15, 2010

Riding the value shift in market research

What is the biggest threat to the future of market research? This paper argues that deep, permanent changes in the competitive dynamics of market research are behind its growing commoditization and that of other trends like 'DIY' research. The...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: David G. Bakken

September 15, 2010

The future of forecasting is here

At the 2002 ESOMAR Congress, a paper entitled The Future of Simulated Test Markets (by Joseph Willke, ACNielsen BASES) made predictions about what life would be like in 2010 and the implications for STM models. 2010 is here, and it is the perfect...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Lee Markowitz

Company: Ipsos MRBI

September 15, 2010

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Judith Passingham

Company: KANTAR TNS Malaysia

September 15, 2010