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Magazines

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2010
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Citation

, A. (2010a, October 01). Revue Française du Marketing (Octobre 2010). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2010-


Research papers

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010
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Citation

Pagani, Raubik and May (2010a, September 15). Coca-Cola Europe and the Philosopher's Stone . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/coca-cola-europe-and-the-philosopher-s-stone-