Resources Library by ANA

The 2006 FIFA World Cup case

This presentation describes a one-year project that was carried out to understand the effectiveness of the adidas 360 marketing and communication strategy developed in France before, during, and after the 2006 Fifa world cup.More specifically, it...

Catalogue: Congress 2007: Excellence

Authors: Olivier Heck, Laurent Florès, Guillaume Weill

September 19, 2007

The marketing research as renaissance man

A great deal of the current discussion and debate concerning the modern marketing researcher, his/ her skill set/mind set, as well as his/her role within the discipline has focused on the various research agencies, client organizations, and the...

Catalogue: Congress 2007: Excellence

Author: Michael Francesco Alioto

Companies: Market Probe International Inc.,

September 16, 2007

Research World (September 2007)

It is challenging to look at market research in this light and to inspect more closely how this sector performs in relation to comparable disciplines. Also to analyse which companies provide renewal and continually respond to changes in the market...

Catalogue: Research World 2007

Author: ESOMAR B.V.

September 1, 2007

Revue Française du Marketing (Juillet 2007)

Dans ce numéro de la Revue Française du Marketing, vous allez trouver cinq articlesaux thèmes actuels et fort divers. Les auteurs français, tunisiens, italiensou canadiens sont le plus souvent des universitaires aux divers stades deleur...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2007

TROI

Any marketer grappling with the complexities of understanding how a multi-media campaign is performing and looking for new insights to drive campaign planning will find this paper of relevance. Researchers will see the power that this type of new...

Catalogue: WM3 2007

Authors: Fiona Blades, Kathryn Parsons

Companies: Ogilvy, MESH Experience

June 3, 2007

Project Apollo and ad impact

Project Apollo is a single-source service developed to provide direct links between advertising and purchasing behavior at the household level. The goal is to achieve a consumer-centered view across all aspects of CPG marketing programs.By combining...

Catalogue: WM3 2007

Author: Bart Flaherty

June 3, 2007

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007

Author: John H. Faasse

June 3, 2007

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007

Authors: Donald Gloeckler, Leslie Wood

Company: Procter & Gamble

June 3, 2007

Research World (June 2007)

Are we jumping on the brandwagon? That was the core question discussed at an ESOMAR event a decade ago in Berlin, at a time when ‘brandology’ and ‘brand management’ were fast rising in importance. At the end of the conference, it...

Catalogue: Research World 2007

Author: ESOMAR B.V.

June 1, 2007