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Research papers

Reset and Reimagine

This paper represents a collaboration between Holland & Barrett, the UK?s leading health and wellness store; Prodege, a tech-enabled research and insights company; and Nexxt Intelligence | inca, a research technology provider specialising in...

Catalogue: Congress 2024
Authors: Heather O'Brien, Phil Sutcliffe, Ellie Ma
Companies: Nexxt Intelligence | inca, Prodege, Holland & Barrett
January 1, 1970
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Citation

O'Brien, Sutcliffe and Ma (1970a, January 01). Reset and Reimagine. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/reset-and-reimagine

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
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Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics

Catalogue:
Author:
January 1, 1970
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Citation

(1970a, January 01). . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org


Research papers

Emotion-Inducing Fragrances

Sol de Janeiro (SdJ), a brand experiencing significant success with limited edition (LE) scents, often seeks to understand which fragrances resonate most strongly with consumers. This knowledge contributed to guiding their decision to transition...

Catalogue: Congress 2024
Authors: Nikolai Reynolds, Davide Baldo, Manuel Garcia-Garcia, Brittany Calvert, Mariana Kolomayets, Ashley Ericksen, Adriana Mora
Companies: Sol de Janeiro, IPSOS
January 1, 1970
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Citation

Reynolds et al. (1970a, January 01). Emotion-Inducing Fragrances. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/emotion-inducing-fragrances