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Research papers

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Frank H. Winter, David W. Ingersoll
March 16, 2003
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Citation

Winter and Ingersoll (2003a, March 16). Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools. ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/building-cross-cultural-consumer-insights-of-women-s-colognes-with-interactive-multivariate-statistical-tools


Magazines

Research World (March 2003)

The Latin American market is more diverse than many companies, especially some multinationals, would like to believe. At the same time, it is bigger and more encompassing than most people realise: it stretches from the Canadian border to Cape Horn.

Catalogue: Research World 2003
Author: ESOMAR B.V.
March 1, 2003
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Citation

B.V., E. (2003a, March 01). Research World (March 2003). ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/research-world-march-2003-


Magazines

Research World (February 2003)

Market research leaders, both clients and providers, dispersed in a mood of confidence and optimism at the end of the third and final RELEAS meeting in Geneva. The leaders obtained what they wanted: concrete action to address challenges and...

Catalogue: Research World 2003
Author: ESOMAR B.V.
February 1, 2003
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Citation

B.V., E. (2003a, February 01). Research World (February 2003). ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/research-world-february-2003-


Research papers

Integrating decision making and marketing intelligence

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors.Unless a paradigmatic shift occurs, marketing research information is only one of numerous information sources...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Emre Erdogan, Selim Oktar
January 26, 2003
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Citation

Erdogan and Oktar (2003a, January 26). Integrating decision making and marketing intelligence. ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/integrating-decision-making-and-marketing-intelligence


Magazines

Research World (January 2003)

Council election results and researching the drug problem.

Catalogue: Research World 2003
Author: ESOMAR B.V.
January 15, 2003
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Citation

B.V., E. (2003a, January 15). Research World (January 2003). ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/research-world-january-2003-


Magazines

Revue Française du Marketing 2003 (N.191)

Les thèmes abordés dans ce premier numéro de l'année 2003, sontd'une extrême diversité. Toutefois ils peuvent être organisés en trois groupes distincts.Le premier groupe porte sur l'évolution des techniques publicitaires...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2003
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Citation

, A. (2003a, January 01). Revue Française du Marketing 2003 (N.191). ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2003-n-191-


Research papers

Building a truly customer-centric CRM model

Customer Relationship Management (CRM) is one of the few emerging businesses recording significant growth since 2000 despite the recent worldwide economic downturn. CRM covers a wide range of business functions including operation workflow, sales...

Catalogue: Asia Pacific 2002
Author: Andy Kung
December 1, 2002
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Citation

Kung, A. (2002a, December 01). Building a truly customer-centric CRM model. ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/building-a-truly-customer-centric-crm-model


Research papers

The future of simulated test markets

The changes occurring in new product marketing and business management that will require significant changes to Simulated Test Market (STM) models are addressed. Specifically, current STM models are not well suited for the future marketing world of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Joseph Willke
Company: Nielsen
September 22, 2002
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Citation

Willke, J. (2002a, September 22). The future of simulated test markets . ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/the-future-of-simulated-test-markets-


Research papers

Where do you go to, my lovely?

The paper summarizes personal views about market research on its way from a multinational/ local data provider service towards representing a transnational business insights function.The various fields of current research activities (for a FMCG...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Hans-Willi Schroiff, Joseph Borrell
September 22, 2002
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Citation

Schroiff and Borrell (2002a, September 22). Where do you go to, my lovely? . ANA - ESOMAR. Retrieved June 12, 2026, from


https://ana.esomar.org/documents/where-do-you-go-to-my-lovely-