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Research papers

New insights from old information

In this paper experiences and results are presented in regard to marketing analyses within the dutch book publishing industry. In the first part a description is given of the general situation of the book publishing industry in Holland and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Wil J. Botman, R. H. Da Silva
June 15, 1977
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Citation

Botman and Da Silva (1977a, June 15). New insights from old information. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/new-insights-from-old-information


Research papers

Medical information

Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: O. H. Nowotny
March 1, 1977
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Citation

Nowotny, O. H. (1977a, March 01). Medical information. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/medical-information


Research papers

The contribution of psychographic research to promotion

The purpose and the nature of this memo is a very practical one: it is to show how we tried to make better decisions on promotions by reinforcing the classic judgemental approach with an inter-subjective research oriented approach (based on consumer...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Authors: E. Petit Damico, Wolfgang Noll
June 15, 1976
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Citation

Petit Damico and Noll (1976a, June 15). The contribution of psychographic research to promotion . ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/the-contribution-of-psychographic-research-to-promotion-


Research papers

"What if" this promotion had not been run at all?

Two experiments are presented. One deals with "in shop" promotions, the other with "in home" promotions (coupon delivered at home). Both aimed at estimating to what extent promotion actually boosted the sales (thus generating a profit to be...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Alain Kling
June 15, 1976
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Citation

Kling, A. (1976a, June 15). "What if" this promotion had not been run at all?. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/-what-if-this-promotion-had-not-been-run-at-all-


Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975
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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money-french-


Research papers

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
August 1, 1975
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Citation

Zwilling and Goldstein (1975a, August 01). Market studies: How to have good return of money. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money


Research papers

Management and model for research in comparative management

Marketing research techniques and methods are useful in an enterprise provided it is marketing oriented. The paper presents a brief review of the main prototypes of models for research in comparative management, challenges some of the assumptions on...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Ivo Dujmovic
September 1, 1974
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Citation

Dujmovic, I. (1974a, September 01). Management and model for research in comparative management. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/management-and-model-for-research-in-comparative-management


Research papers

Real estate and retail expansion

The high price of real estate today and the profit potential that lies in developing well-conceived retail developments, has encouraged many far-sighted and dynamic retailers to enter the field of real estate development. From the major tenant's...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: H. Mark, D. Norton
April 1, 1974
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Citation

Mark and Norton (1974a, April 01). Real estate and retail expansion. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/real-estate-and-retail-expansion


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved December 25, 2025, from


https://ana.esomar.org/documents/freeze-dried-mushrooms