Resources Library by ANA

The new brand-perception battleground

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak-end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid...

Catalogue: Insights Festival 2020

Author: David Evans

Company: Microsoft

September 14, 2020

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020

Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Companies: Unilever, InMobi

September 14, 2020

Change leadership: Q&A session

Q&A Session, Change Leadership.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Sara Picazo Lutton, Charles Wilson, Michael Bowen

June 18, 2020

Insights integration: Q&A Session

Q&A Session, Insights integration.

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Authors: Michelle Gansle, Greg Ambrose, Tara Murphy, Renata Policicio

June 11, 2020

Budget efficiency: How to maximise the value of your market research

During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So...

Catalogue: Webinars 2020

Author: Thor Olof Philogène

Company: Stravito

June 4, 2020

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019

Authors: Ivaylo Yorgov, Ivan Bardarov

Company: GemSeek Consulting

November 10, 2019

Integrated insights engine

Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.

Catalogue: Fusion 2019

Authors: Kyle Findlay, Horacio Gonzalez

Company: Kantar

November 10, 2019

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019

Author: Colleen Ryan

Company: TRA

November 10, 2019

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019

Authors: Marc Bertrand, David Turner, Ian Ash

Companies: Dig Insights, Molson Coors

November 10, 2019