Resources Library by ANA

Please don't make me think about thinking!

Typically, consumer flavour testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study...

Catalogue: Asia Pacific 2019

Authors: Siew Hoong Chan, Nasrin Shafeghat

Companies: MACROMILL, INC., Dentsu Macromill Insight

May 22, 2019

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016

Author: Luke Sehmer

June 15, 2016

Revue Française du Marketing (Février 2006)

Ce numéro de votre Revue ne comporte que des analyses variées d'origine académique, avec toujours plusieurs auteurs associés, dans deux cas desenseignantes-chercheuses, dans deux cas leurs collègues masculins:nous atteignons une...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2006

Preference maps from paired data

Optimisation techniques using preference mapping are highly effective in product development However, the consumer testing procedure is less than ideal for fine fragrances. An alternative methodology, developed for other applications but particularly...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Authors: Dominic Buck, Keith Greenhoff

Company: Product Perceptions Ltd.

December 1, 1996

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989

Authors: Fausto Falcone, Leonardo Jaconelli

Company: Burke, Inc.

September 1, 1989

The need for a systematic approach to product optimisation and flavour development research

This paper discusses in practical terms the problems which can affect research in the area of product optimisation and flavour development, as viewed from the standpoint of an agency researcher specialising in food and drink research. The...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Author: Philip Crofts

Company: FDS International Ltd

June 15, 1989

Computer-assisted decision analysis for better product designing and pricing

Product designing and pricing are two of the most important marketing decisions. Test marketing is one strategy to get better informations to evaluate the referent alternatives. Pre-test marketing evaluation is another research strategy which becomes...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Franz Böcker

June 15, 1988

Forecasting the sales impact of new product improvement

This paper summaries the authors' experience in estimating the sales impact of product quality improvements, made to new products. The paper describes the manner in which a particular forecasting technique takes account of product evaluation in its...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Lynn Y.S. Lin, Stephen Factor

Company: Burke, Inc.

October 26, 1987

Problem detection analysis: A method for the optimisation of editorial concepts

This analysis wants to provide the foundations for a modification of SCHONER WOHNEN's editorial concept and a clear demarcation from competitive publications in the Home Magazines market.

Catalogue: Seminar 1983: Publishing A Better Product

Author: Adrian Weser

November 23, 1983